by Larry Eder
Saucony is introducing a new TV ad campaign with 15, 30 and sixty second spots. Their PR agency, Mullen, sent this off to me yesterday. I like the message and love the branding campaign.
The multi-platform ad campaign is from Mechanica and the TV ads were produced by Shilo. Nice images, strong voice-over, and strong running story (and yes, they actually promote track & field!). Saucony has a print, digital and this TV portion of the campaign, titled Find Your Strong.
Former UTEP star and Olympic Medalist Obadele Thompson Writes on "Secrets of a Champion Student Athlete: A Reality Check”
Olympic Medalist Sprinter and former USTFCCCA Indoor Athlete of the Year Obadele Thompson has released his first book, Secrets of a Champion Student-Athlete: A Reality Check.
BETHESDA, Md. - The American Running Association (ARA) will host and promote the 4th National Run a Mile Days starting May 1 and lasting through May 8, 2011. Participating schools and organizations may include elementary, middle and high schools, track clubs and community organizations. ARA and our partner Youth Runner Magazine will post stories and photos from multiple event sites across the U.S.
IAAF tribute, note by Larry Eder
Grete Waitz, one of the great women pioneers of marathoning, and one of the greatest women
distance runners of all times, died today, April 19, after a long battle with cancer. She was 57.
BOSTON – Perfect weather, a generous tailwind and fabulous competition made the 115th Boston Marathon the fastest men’s marathon ever run, while Desiree Davila came within two seconds of history in the women’s race.
For certain, thousands of runners in this year's Boston Marathon will be running in minimalist footwear and a few will be barefoot altogether. Without a doubt the minimalist trend has stirred quite a fascination and wide debate among runners everywhere. But is it for YOU?
Courtesy of IAAF
Ethiopia’s Imane Merga, the fresh IAAF World Cross Country champion from last week in Punta Umbria, took a narrow win over Kenya’s Caleb Ndiku, World Junior Cross Country champion and World Junior 1500m champion in 2010, at the 35th edition of the Trofeo Alasport in Alà dei Sardi, a small village in Sardinia where the cross country season traditionally comes to an end just a few days after the IAAF World Cross Country Championships.
High School Runners to Earn a Chance to Race alongside adidas' Elite Runners Tyson Gay and Jessica Ennis - PORTLAND, Ore. (March 22, 2011) - adidas America today kicked off an all new Golden Stripes Series designed for high school track athletes, cross country runners and multi-sport athletes throughout the nation.
Through it's continuing efforts to grow Track & Field and host several WTC events throughout the year, California State University, Sacramento has earned the 2011 WTC Summer Throws Camp.
by Chris Lotsbom, with intro note by Larry Eder
The 2011 New Balance Indoor Champs opened with a night of amazing distance running! While many would consider anytime Lukas Verzbicas races, that the possibility of a record is there, the girl's 5,000 meter record was truly unforeseen.
Hillsdale, Ill. – The Talley brothers and the Allen brothers won multiple titles for their families Sunday at the USATF National Youth Indoor Track & Field Championships held at Proviso West High School in Hillsdale, Ill.
INDIANAPOLIS - Hundreds of athletes will gather this Saturday and Sunday at Proviso West High School in Hillsdale, Ill. to run, jump and throw their way to the first-ever national titles awarded at the USATF National Youth Indoor Track & Field Championships.
Will face strong international field including ING New York City Marathon champions Gebre Gebremariam and Marilson Gomes dos Santos on March 20, Edna Kiplagat, ING New York City Marathon 2010 women’s winner, also to compete in NYC Half - New York, March 6, 2011— Fresh off his repeat 3000-meter victory at the European Indoor Championships on Saturday, the European Championships outdo
INDIANAPOLIS – The new American Record holder in the women’s indoor shot put, Jillian Camarena-Williams has been named USA Track & Field’s Athlete of the week after winning her seventh consecutive indoor U.S. title Sunday afternoon at the 2011 USA Indoor Track & Field Championships presented by BMW in Albuquerque, N.M.
All-session tickets for the 2011 USA Outdoor Track & Field Championships, to be held June 23-26 in Eugene, Ore., will go on sale Friday, March 4. Tickets may be ordered in any of three ways:
* online at http://www.GoDucks.com - beginning at 11:30 a.m. ET
* via phone (1-800-WEB-FOOT) - beginning at noon ET
Otsu, Japan - Ethiopian Deribe Merga and Paul Kipsang of Kenya will be making a course record assault at Sunday’s (6) Lake Biwa Marathon in Otsu, Japan.
Paris, France – With a number of tantalising head-to-head match-ups topping the bill, this weekend’s 31st European Indoor Championships (4 to 6 March) at the Palais Omnisport Paris-Bercy will provide a fitting climax to this indoor season, and in some instances, even a glimpse at what is to come at the IAAF World Championships in Athletics - Daegu 2011 next Au
ALBUQUERQUE, N.M. – Two American Records highlighted the day as the women stole the show in Albuquerque. Jillian Camarena-Williams broke a 24-year-old record in the shot put, while Jenn Suhr broke her own record on her way to winning the women’s 2011 Indoor Visa Championship Series title.
ALBUQUERQUE, N.M. – Two-time Olympic medalist Bernard Lagat was the victor in his highly-anticipated Nike Men’s 3,000 meter race against 2008 Olympian Galen Rupp at the 2011 USA Indoor Track & Field Championships presented by BMW in Albuquerque, N.M.
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