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Honda LA Marathon expands live radio broadcast for 2011

Date: 
02/21/2011 - 13:48

lamarathon-11.jpgFive-hour program adds pre-race traffic reports and new features - LOS ANGELES, February 19, 2011 – Runners and fans of the 2011 Honda LA Marathon presented by K-Swiss will benefit from a greatly expanded and interactive radio broadcast of the March 20th race on AM 570 KLAC/FOX Sports LA. The five-hour broadcast of the marathon will begin at 5 a.m. and last throughout the entirety of the race.

“We hope that having the live radio broadcast begin at 5 a.m. will help smooth race preparation on the morning of the event,” noted LA MARATHON LLC chief operating officer Nick Curl. “Participants and spectators arriving at the start or camping out on the course will be updated on traffic and the status of the race earlier and, for the first time, will also be able to interact with the radio show.”

Los Angeles-based Monarch Sports will produce the coverage, anchored for the third straight year by Emmy Award-winning broadcaster Geoff Nathanson and Fox Sports West track & field analyst Tom Feuer, a five-time marathon finisher. American marathon star Milena Glusec (with a best of 2:31:14) will provide on-the-course coverage of the elite field with Time Warner Cable sportscaster Randy Rosenbloom, and veteran local sports voice Mike Carlucci will offer live updates on the wheelchair and hand-crank races. Scott Calfas returns to provide on-site reports along the final mile on Ocean Avenue in Santa Monica and Leyla Gulen of KCBS2 television will monitor traffic throughout the morning.

“In addition to covering the race from start to finish,” said Nathanson, “we will be answering questions and broadcasting comments sent to us via Twitter, allowing our audience to be part of the show.

“We know that many of the runners listen to us during the race, and I know this sounds crazy, but we expect to hear from some of the pack runners as they’re getting ready for the start, and while they are on the course.”

In addition to being heard on AM 570 KLAC, Clear Channel’s all-sports station in Los Angeles, the show will be streamed live on the Internet at www.am570radio.com. KLAC general manager Don Martin noted that “The Honda LA Marathon connects fans, participants, and world class marathoners who respect the incredible training and dedication required to finish the 26.2-mile course. Starting our coverage at 5 a.m. this year will allow our radio team to provide live content to participants and fans who are up early and counting down to the start.”

For additional information, please contact:
Pat Harris - (323) 965-4900

About LA MARATHON LLC:
We inspire athletes and connect communities. With thousands of volunteers, tens of thousands of participants and hundreds of thousands of spectators, the Honda Los Angeles Marathon presented by K-Swiss is one of the largest organized road races in the country. For more information, visit www.lamarathon.com.

ABOUT AM570 KLAC:
AM570KLAC is the flagship station for FOX Sports Radio and the L.A. radio home of the UCLA Bruins, San Diego Chargers, Los Angeles Kings, and the NFL. The station features some of the biggest names in sports entertainment, including: Dominic Zaccagnini/Jack Trudeau (3 a.m.-6 a.m. PT); Dan Patrick (6 a.m.-9 a.m. PT); Jim Rome (9 a.m.-12 p.m. PT); Pat O’Brien/Steve Hartman/Vic The Brick (12 p.m.-3 p.m. PT); Petros Papadakis & Matt “Money” Smith (3 p.m.-7 p.m. PT); Tony Bruno (7 p.m.-10 p.m. PT) and J.T. “The Brick" (10 p.m.-3 a.m.).

ABOUT MONARCH SPORTS:
Monarch Sports will produce the radio broadcast in conjunction with AM 570 KLAC and the LA Marathon. Monarch specializes in producing live events and officially licensed products such as the USC Teammate bicycle helmet. Monarch is the radio partner for the U.S. Army All-American Bowl. For more information, please visit www.monarchsportsradio.com.

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