PHILADELPHIA - With the #1 athletes in the world from the 100m through the 400m - including 2010’s dominant stars Allyson Felix and Carmelita Jeter - Team USA is ready to set the track ablaze at the 12th edition of USA vs. the World at the 117th Penn Relays in Philadelphia, Pa., at Franklin Field this Saturday.
Spokane, Washington—The world’s best runners and wheelchair racers will be gathering in Spokane this Sunday for the 35th running of the Lilac Bloomsday Run. Leading the women’s field will be Lineth Chepkurui of Kenya, who will try to turn the tables on Ethiopia's Wude Ayalew, who beat Chepkurui by 11 seconds last Saturday at the Crescent City Classic in New Orleans.
by Larry Eder
Saucony is introducing a new TV ad campaign with 15, 30 and sixty second spots. Their PR agency, Mullen, sent this off to me yesterday. I like the message and love the branding campaign.
The multi-platform ad campaign is from Mechanica and the TV ads were produced by Shilo. Nice images, strong voice-over, and strong running story (and yes, they actually promote track & field!). Saucony has a print, digital and this TV portion of the campaign, titled Find Your Strong.
Former UTEP star and Olympic Medalist Obadele Thompson Writes on "Secrets of a Champion Student Athlete: A Reality Check”
Olympic Medalist Sprinter and former USTFCCCA Indoor Athlete of the Year Obadele Thompson has released his first book, Secrets of a Champion Student-Athlete: A Reality Check.
BETHESDA, Md. - The American Running Association (ARA) will host and promote the 4th National Run a Mile Days starting May 1 and lasting through May 8, 2011. Participating schools and organizations may include elementary, middle and high schools, track clubs and community organizations. ARA and our partner Youth Runner Magazine will post stories and photos from multiple event sites across the U.S.
IAAF tribute, note by Larry Eder
Grete Waitz, one of the great women pioneers of marathoning, and one of the greatest women
distance runners of all times, died today, April 19, after a long battle with cancer. She was 57.
BOSTON – Perfect weather, a generous tailwind and fabulous competition made the 115th Boston Marathon the fastest men’s marathon ever run, while Desiree Davila came within two seconds of history in the women’s race.
For certain, thousands of runners in this year's Boston Marathon will be running in minimalist footwear and a few will be barefoot altogether. Without a doubt the minimalist trend has stirred quite a fascination and wide debate among runners everywhere. But is it for YOU?